Branding

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I have never been really convinced about the power of a brand until a conversation with a prospective client yesterday who had said quote.

I came to you because of the brand name as I know for a fact McGrath always gets a premium price. I have been shopping for a investment property in the east and I avoid the McGrath open homes as I know I will have to pay a premium price to secure a property so I shop with your competitors but I want McGrath to work for me when I am selling so I too can get the best price in the current market.

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