With 90% of real estate being researched online the visuals of your home have never been more important. You owe it to yourself to consider using a professional to take photographs and/or video. The lasting memory of impressive visuals that result could make a big difference in the sale price.
But if you have a limited budget or were thinking of hiring a relative who is 'handy' with a camera for a few hundred dollars, you may wish to do it yourself. However taking good real estate photos is not easy, especially without adequate lighting equipment. Spending the time to attend a local community photography course can make you a much better photographer. However, these tips can dramatically improve the results to an acceptable quality.
12 pointers for getting home photography right
1. Use a tripod
A tripod is essential to give the stability to take clearer, sharper photographs. It enables the camera to capture more light and depth in the image.
2. Switch on all the house lights
Even during the day, having all the lights on in your home will instantly make it look warmer and more appealing.
3. Use lighting equipment
Dark corners don’t do your home any favours online, but simple lighting equipment will help you illuminate them. A flash will help, as will a reflector and even a light stand.
4. Room preparation
Sometimes called staging, preparing a room is a way of showing how best it can be used. See "Why Home Presentation is so important" and "Good Property Staging is about Balance" to learn more about this important area.
5. Take your exterior shots in the morning
Dawn is the ideal time of day to get the best photographs of the outside of a property: dawn light is better and there are fewer people around.
6. Watch how the light hits your house
At different times of the day, and at different times of year, the light will change how your house looks. Take some time to stand outside and see how it looks on different days.
7. Shoot interior photos from below eye height
|Too high||Just right|
8. Stay out of the mirror and turn off your flash
9. Shoot through a door way without showing the door frame
10. Get the horizon straight
Use a bubble-level to ensure that your tripod is level.
|A crooked horizon is off-putting||Nice and straight|
11. Photograph less – show a small amount of the room in the frame rather than all.
|Instead of this||Shoot this|
12. Process the image
Today processing is a term for how the image is put through photography software before it is ready to be used. This helps to soften, sharpen and generally tidy up any imperfections.